Category Archives: all

Groupon GroupOFF: Why You’re Better Off Sky Writing Than Running A Groupon For Business

Daily deal giant Groupon made quite the splash with its Initial Public Offering in 2011—but, in the process, garnered quite a bit of criticism, as well (as did its recently dismissed chief executive, Andrew Mason). At first glance, Groupon seemed to … Continue reading →

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Siri(ous) Business: How To Take Full Advantage Of Your iPhone Throughout The Day

For many people, Siri is simply a fun “toy” to play with from time to time.  For me, though, Siri is a productivity necessity.  I use her functions throughout the day to get stuff done more easily and efficiently.  If … Continue reading →

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Business Owners HATE Yelp

A few weeks back, I wrote a post advising a physical therapy office to get their current patients to provide positive Yelp reviews to bolster new business.  Imagine my surprise when Yelp actually read the article and reached out to … Continue reading →

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Ready To Get Put In By The Coach?

Are you still asking for permission? Waiting for the coach to put you in? Go. It’s scary, I know. Hard to know if you are making the right decision. Go. This is especially scary for those of us who… Blog … Continue reading →

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Business MMA: The Rowdy Roundtable

Hey Long Beach-area entrepreneurs and locals who naturally think outside the box! I’d like to invite you to join me IN PERSON for an exciting event next Tuesday, May 28, 2013. Come bring your ideas and challenges that keep you … Continue reading →

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People Power: Part 2 Of The Melissa G. Wilson Interview

Last week, I brought you Part One of my interview with Networking Is Dead author Melissa G. Wilson. The writing, publishing, and social media leader has shifted gears recently into full-time mentorship, and now spends her time helping others achieve … Continue reading →

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Networking Is Dead: An Interview With Melissa G. Wilson

“Don’t push into somebody’s life.  Invite them in.” ~ Melissa G. Wilson I caught up with Melissa G. Wilson, author of fifteen books (five on bestseller lists), and CEO of Networlding—a publishing company that helps authors write, publish, and market … Continue reading →

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Getting A Foot In The Door: Using Yelp To Build Business

Dear Olga: Even though we’re an established physical therapy office, in our seventh year, we always need to generate new business in order to keep our calendar full.  Physical therapy isn’t a seasonal thing or an economic thing; it’s a … Continue reading →

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Entrepreneurs, Marketers, And Crazy People Who Dance On Street Corners: The New Art of Business

This past Saturday, I was a keynote speaker for the Santa Barbara Business Expo, the inaugural event and brainchild of Sandy Goe. I met Sandy last September, when she approached me after I spoke at the California Women’s Conference. At … Continue reading →

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Face Facts: How To Allocate Your Money and Time To Facebook

Dear Olga: I get so distracted by social media that I feel like I’m not committing to other parts of my business.  What percentage of my marketing budget (and my time) should I be allocating to Facebook… or should I … Continue reading →

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