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Category Archives: Analytics/Measurement/Reporting
Groupon GroupOFF: Why You’re Better Off Sky Writing Than Running A Groupon For Business
Daily deal giant Groupon made quite the splash with its Initial Public Offering in 2011—but, in the process, garnered quite a bit of criticism, as well (as did its recently dismissed chief executive, Andrew Mason). At first glance, Groupon seemed to … Continue reading
As Simple As AB: How And Why You Should Set up an A/B Split Test
If you’ve read my previous posts on analytics, you’re already measuring your data and getting ready to set up a test. You know what assumptions you want to test and are ready to jump into the world of testing. Or, if you just want … Continue reading
Thanking The Little People
A couple of weeks ago, I recounted a conversation with author/entrepreneur Anthony Flynn about what works when it comes to customization. Last week was all about what doesn’t work. This week, I wanted to delve into just how Anthony’s company, … Continue reading
Taking The Test: Why You Must Bring Testing Into Your Business Culture
Now, because of my last few posts, hopefully you’re measuring your website like crazy. You’re busy capturing data and examining the insights provided by your KPIs to understand exactly how your users are “voting” with their clicks. Right? Now, when … Continue reading
Beyond The Bounce Rate: How To Use KPIs To Measure In A Meaningful Way
Once you’re tracking and measuring the statistics on your site, it’s very easy to get overwhelmed, hone in on the wrong things, and end up with “analysis paralysis.” After all, not all of us have Data’s brain. It’s not uncommon … Continue reading
The Days of Data: How To Find Out Your Site’s Data For Free
If you’re not already capturing your website data, you’d better start. It’s the best way to start making informed decisions about strategic changes to your site. More than 80% of the top 1,000 websites track user behavior…and you should be, … Continue reading