Category Archives: best of

Business MMA: The Rowdy Roundtable

Hey Long Beach-area entrepreneurs and locals who naturally think outside the box! I’d like to invite you to join me IN PERSON for an exciting event next Tuesday, May 28, 2013. Come bring your ideas and challenges that keep you … Continue reading →

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Why Value Isn’t Enough & Being Different Is Everything

In this short, entertaining video by Olga Mizrahi, you’ll learn the secret to using the Unique Value Proposition (UVP) as the basis for all of your business communications. Since this is ChunkOfChange’s very first VLOG, I’m giving away an awesome freebie … Continue reading →

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The Un-Making Of A Maker: What Doesn’t Work In Mass Customization

Last week, I introduced Anthony Flynn, Owner of YouBar, a company that makes customized nutrition bars, and started a conversation about customization. Anthony and his sister, Emily Flynn Vencat, coauthored a new book, Custom Nation: Why Customization Is the Future of Business … Continue reading →

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Custom Nation: An Interview with Anthony Flynn

I recently had the opportunity to sit down with Anthony Flynn, Owner of YouBar, a company that makes customized nutrition bars, and the unwitting heartthrob of a Vista Print commercial. Anthony and his sister, Emily Flynn Vencat, have coauthored a new … Continue reading →

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UVP Made Easy: Determine Your Unique Value Proposition In 8 Simple Questions

I’m a UVP evangelist. I think it’s absolutely essential that you communicate the *unique* part of your business, answering the question: “Why should someone choose you in particular?” In order to overcome the “noise” of a crowded marketplace, you must be … Continue reading →

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Next Gen Productivity: How Siri, iOS6 and iPhone5 Will Make Life Easier

I’ll admit it: I’m a bit of a tech nerd.  Well, it’s not so much that I love new technology; rather, I love productivity.  So, naturally, I’m excited for the launch of iPhone5 and iOS 6.  I’ll be one of … Continue reading →

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The Essential Search Engine Savvy TO DO List

In the last few posts, I’ve talked about ways to make your business more visible online and how to make sure that your information is correct across the board, and the need to claim your listing on various directories and internet … Continue reading →

Posted in all, best of, how to, Online Marketing, Website | 24 Comments

Nine Ways To Remove Your Invisibility Cloak

More than 93% of web searches go through the top two search engines. (Of course, this statistic doesn’t include “search” on social media and video sites.) The fact is: everyone goes online, but where they go online is not consistent. … Continue reading →

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Up For Review: Making The Most Of Online Reviews About Your Business

There’s no doubt about it: online reviews are scary. Now that everyone in the world can be a published critic, you have to be prepared for the fact that (regardless of what kind of business you operate) you’re probably going … Continue reading →

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The Fab 4: End-Of-Year Takeaways & Tips

As each year comes to a close, I usually pause and reflect on what I’ve seen, heard, and experienced over the past 12 months. None of the things I’ve learned are particularly “new” per se but, in 2011, they definitely … Continue reading →

Posted in all, best of, eCommerce, Future, game changers, how to, Message, Off-line Marketing, Online Marketing, Social Media, Website | 34 Comments