Category Archives: eCommerce

Business Owners HATE Yelp

A few weeks back, I wrote a post advising a physical therapy office to get their current patients to provide positive Yelp reviews to bolster new business.  Imagine my surprise when Yelp actually read the article and reached out to … Continue reading →

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Business MMA: The Rowdy Roundtable

Hey Long Beach-area entrepreneurs and locals who naturally think outside the box! I’d like to invite you to join me IN PERSON for an exciting event next Tuesday, May 28, 2013. Come bring your ideas and challenges that keep you … Continue reading →

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Face Facts: How To Allocate Your Money and Time To Facebook

Dear Olga: I get so distracted by social media that I feel like I’m not committing to other parts of my business.  What percentage of my marketing budget (and my time) should I be allocating to Facebook… or should I … Continue reading →

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Starting Strong: The 27 Most Important Marketing Strategies For A Web Startup

Dear Olga: What are the most important marketing strategies for a web startup? ~ Nora M., Social Media Startup, Calabasas, CA First of all, every startup needs to keep in mind that there are still offline marketing strategies that work.  … Continue reading →

Posted in all, eCommerce, how to, Message, Online Marketing, q&a, Website | 1 Comment

Are You Being Helped? How To Evaluate the Success of Your Content Marketing

Dear Olga: What’s the best way to evaluate the effectiveness of my content marketing efforts? ~ Erik D., B2B Technology Consultant, Seal Beach, CA First of all, let’s define “content marketing.” I suspect that you’re using one or more of … Continue reading →

Posted in all, Analytics/Measurement/Reporting, eCommerce, how to, Message, Online Marketing, q&a, Social Media, Website | 2 Comments

Yelp Help: Advice for Would-Be Advertisers

Dear Olga: I own a small neighborhood restaurant with 4- to 5-star reviews on Yelp.  Yelp keeps trying to get me to advertise with them.  Is there a good reason for me to spend ad dollars there, even though I … Continue reading →

Posted in all, eCommerce, how to, Online Marketing, q&a, Reviews, Social Media, Website | 1 Comment

Tricks of the Tweet: Five Ways To Make Your Tweets Terrific

Dear Olga: What are the best ways for me to use Twitter to my advantage, beyond just blasting out Tweets about my industry and area of expertise. ~ Julie L., Professional Organizer, Los Angeles, CA I have a few ideas … Continue reading →

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No Budget, No Problem: 10 Ways To Market Your Business For FREE

Dear Olga: I have $0 for marketing my online startup.  What should I do? ~ Candy O., New Reviews Website, Irvine, CA With a zero dollar marketing budget, you need to be open to marketing yourself and gifting your expertise. … Continue reading →

Posted in all, eCommerce, how to, Message, Off-line Marketing, Online Marketing, q&a, Social Media | 4 Comments

Homepage Homeruns: The 5 Things Startups Need To Know

Dear Olga: In order to be a successful startup, what should I be sure to have on my homepage? ~ Randy M., New E-Tailer, Riverside, CA Well, it’s all about simplicity, focus and a clear call to action.  You must … Continue reading →

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Why Value Isn’t Enough & Being Different Is Everything

In this short, entertaining video by Olga Mizrahi, you’ll learn the secret to using the Unique Value Proposition (UVP) as the basis for all of your business communications. Since this is ChunkOfChange’s very first VLOG, I’m giving away an awesome freebie … Continue reading →

Posted in all, best of, eCommerce, Future, game changers, how to, Message, Online Marketing, podcast, videos, Website | Tagged , , , , , , , | 13 Comments