Category Archives: game changers

Make It Brief: Siri’s Best Shortcuts

Yes, I’m still talking about Siri. If you think she’s not relevant to you, non-iPhone users, think again. Siri is being rolled out in the next gen iPad and all sorts of other technology, including 9 new cars. According to Wired.com, … Continue reading →

Posted in all, Future, game changers, how to, siri for business | Tagged 4s, 4s tips, apple 4s, business productivity, fun siri sayings, olga mizrahi, quora, siri, siri on quora, stuff siri says, using siri for business | 1 Comment

Let Me Pencil You In: Getting Siri On Your Calendar

As I mentioned last week, Siri isn’t just a clever comedian, but is actually a really useful tool…if, that is, you know how to full take advantage of what she has to offer. What? You don’t have an iPhone? Well, … Continue reading →

Siri: A Mean List-Makin’ Lady, and a Hellova Personal Assistant

We all know that she can be fun, but is Siri actually useful as a personal assistant for business? Well, she can be…if you know how to take full advantage of what she has to offer (or, what “he” has … Continue reading →

Up For Review: Making The Most Of Online Reviews About Your Business

There’s no doubt about it: online reviews are scary. Now that everyone in the world can be a published critic, you have to be prepared for the fact that (regardless of what kind of business you operate) you’re probably going … Continue reading →

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Getting Dressed Up In The Guerilla Suit

How do you generally get feedback about your business? Well, for most businesses, ”feedback” is reflected in the sales figures. But that’s not the whole story, obviously. Are you offering feedback surveys? Do you follow up with customers in person? Do … Continue reading →

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Oh, You Got To Have Friends: Why It’s All About Who You Know

Many of us tend to be so individualistic that it’s almost impossible to consider relying on someone else. That said, allies are essential to running a successful business. Don’t think of alliances as handing over part of your business, though. … Continue reading →

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Allied Forces: Why Strategic Alliances Work

Strategic alliances are probably the most overlooked form of offline marketing and, yet, they’re one of the most powerful. Here’s why… According to studies in the U.S. by Booz, Allen & Hamilton, in the past 25 years, the number of … Continue reading →

Posted in all, game changers, Off-line Marketing, Online Marketing, videos | 12 Comments

Your Desired Action Here

When it comes to looking at conversions on your website, there are many desired actions in the process (i.e. find the widget, buy the widget, complete the checkout, etc.). Those steps are your testing (and optimization) opportunities. You may be … Continue reading →

Posted in all, Analytics/Measurement/Reporting, eCommerce, Future, game changers, Online Marketing, videos, Website | Tagged a and b testing, a/b testing, bryan eisenberg, business productivity, converting on websites, entrepreneurs, google optimizer, multivariate testign, multivariate testing, olga mizrahi, uvp, value for business, video with 21 conversion secrets | Leave a comment