Category Archives: how to

Business MMA: The Rowdy Roundtable

Hey Long Beach-area entrepreneurs and locals who naturally think outside the box! I’d like to invite you to join me IN PERSON for an exciting event next Tuesday, May 28, 2013. Come bring your ideas and challenges that keep you … Continue reading →

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People Power: Part 2 Of The Melissa G. Wilson Interview

Last week, I brought you Part One of my interview with Networking Is Dead author Melissa G. Wilson. The writing, publishing, and social media leader has shifted gears recently into full-time mentorship, and now spends her time helping others achieve … Continue reading →

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Networking Is Dead: An Interview With Melissa G. Wilson

“Don’t push into somebody’s life.  Invite them in.” ~ Melissa G. Wilson I caught up with Melissa G. Wilson, author of fifteen books (five on bestseller lists), and CEO of Networlding—a publishing company that helps authors write, publish, and market … Continue reading →

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Getting A Foot In The Door: Using Yelp To Build Business

Dear Olga: Even though we’re an established physical therapy office, in our seventh year, we always need to generate new business in order to keep our calendar full.  Physical therapy isn’t a seasonal thing or an economic thing; it’s a … Continue reading →

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Face Facts: How To Allocate Your Money and Time To Facebook

Dear Olga: I get so distracted by social media that I feel like I’m not committing to other parts of my business.  What percentage of my marketing budget (and my time) should I be allocating to Facebook… or should I … Continue reading →

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Starting Strong: The 27 Most Important Marketing Strategies For A Web Startup

Dear Olga: What are the most important marketing strategies for a web startup? ~ Nora M., Social Media Startup, Calabasas, CA First of all, every startup needs to keep in mind that there are still offline marketing strategies that work.  … Continue reading →

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Are You Being Helped? How To Evaluate the Success of Your Content Marketing

Dear Olga: What’s the best way to evaluate the effectiveness of my content marketing efforts? ~ Erik D., B2B Technology Consultant, Seal Beach, CA First of all, let’s define “content marketing.” I suspect that you’re using one or more of … Continue reading →

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Embrace The F Word

Seth Godin’s musings are a bit like junk food to me. I take them in quickly, enjoying the tasty morsels. Because he understands new readers are coming in all the time, at times it’s too much of a salty good … Continue reading →

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Yelp Help: Advice for Would-Be Advertisers

Dear Olga: I own a small neighborhood restaurant with 4- to 5-star reviews on Yelp.  Yelp keeps trying to get me to advertise with them.  Is there a good reason for me to spend ad dollars there, even though I … Continue reading →

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Tricks of the Tweet: Five Ways To Make Your Tweets Terrific

Dear Olga: What are the best ways for me to use Twitter to my advantage, beyond just blasting out Tweets about my industry and area of expertise. ~ Julie L., Professional Organizer, Los Angeles, CA I have a few ideas … Continue reading →

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