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Siri Tips
- 5 Ways To Siri (ously) Boost Business Productivity With The iPhone
- Siri: A Mean List-Makin’ Lady, and a Hellova Personal Assistant
- iPhone5: Redefining Rejection – A Cool New Call & Text Feature
- Next Gen Productivity: How Siri, iOS6 and iPhone5 Will Make Life Easier
- Let Me Pencil You In: Getting Siri On Your Calendar
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Category Archives: Off-line Marketing
Business MMA: The Rowdy Roundtable
Hey Long Beach-area entrepreneurs and locals who naturally think outside the box! I’d like to invite you to join me IN PERSON for an exciting event next Tuesday, May 28, 2013. Come bring your ideas and challenges that keep you … Continue reading →
People Power: Part 2 Of The Melissa G. Wilson Interview
Last week, I brought you Part One of my interview with Networking Is Dead author Melissa G. Wilson. The writing, publishing, and social media leader has shifted gears recently into full-time mentorship, and now spends her time helping others achieve … Continue reading →
Posted in all, game changers, how to, Message, Off-line Marketing, q&a, Social Media
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Tagged free download, melissa g wilson, Networking How To, networking is dead, Networking Tips, networlding
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Networking Is Dead: An Interview With Melissa G. Wilson
“Don’t push into somebody’s life. Invite them in.” ~ Melissa G. Wilson I caught up with Melissa G. Wilson, author of fifteen books (five on bestseller lists), and CEO of Networlding—a publishing company that helps authors write, publish, and market … Continue reading →
Posted in all, game changers, how to, Message, Off-line Marketing, q&a, Social Media
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Tagged how to network, melissa g wilson, networking, networking is dead, networlding
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Getting A Foot In The Door: Using Yelp To Build Business
Dear Olga: Even though we’re an established physical therapy office, in our seventh year, we always need to generate new business in order to keep our calendar full. Physical therapy isn’t a seasonal thing or an economic thing; it’s a … Continue reading →
Posted in all, how to, Message, Off-line Marketing, q&a, Reviews, Social Media
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Tagged Ask Olga, LBPost, Long Beach Post, small business, Yelp
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Entrepreneurs, Marketers, And Crazy People Who Dance On Street Corners: The New Art of Business
This past Saturday, I was a keynote speaker for the Santa Barbara Business Expo, the inaugural event and brainchild of Sandy Goe. I met Sandy last September, when she approached me after I spoke at the California Women’s Conference. At … Continue reading →
Posted in all, game changers, Message, Off-line Marketing, Online Marketing, Social Media
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No Budget, No Problem: 10 Ways To Market Your Business For FREE
Dear Olga: I have $0 for marketing my online startup. What should I do? ~ Candy O., New Reviews Website, Irvine, CA With a zero dollar marketing budget, you need to be open to marketing yourself and gifting your expertise. … Continue reading →
Posted in all, eCommerce, how to, Message, Off-line Marketing, Online Marketing, q&a, Social Media
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Spreading Like Wildfire: How To Use Word of Mouth To Get Noticed Online
Word of mouth marketing (WOM) has been regaled as a tried-and-true method for building brand awareness and increasing sales. “Word-of-mouth is one of the most credible forms of advertising…” asserts Wikipedia. “Word of mouth is often viewed as the pinnacle … Continue reading →
We’re Number One: How To Get Your Customers To Help You Figure Out Your Unique Value Proposition (UVP)
Have you figured out your Unique Value Proposition yet? As a reminder, a UVP communicates the unique contribution your company, products, and/or services are able provide to the market–in a way that is different from your competitors. In other words, “Why should someone … Continue reading →
Posted in all, how to, Message, Off-line Marketing, videos
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Tagged marketing message, marketing tips and tricks, unique value proposition definition, uvp
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Swagtastic: The Three Schools Of Thought In The World Of Promotional Items
As we discussed last week, swag is a necessary evil. Studies have shown that promotional items are more memorable than either print or TV advertising. So, like it or not, you’d better get some stuff to hand out. In general, … Continue reading →
Trade Showstoppers: How To Make Your Swag Sizzle
Who doesn’t love a good trade show? (Don’t answer that.) Okay, they’re a necessary evil—and one that sneaks right up on you. Every time, the age-old question right before the big event is almost always, “What on earth are we … Continue reading →