Category Archives: Reviews

Business MMA: The Rowdy Roundtable

Hey Long Beach-area entrepreneurs and locals who naturally think outside the box! I’d like to invite you to join me IN PERSON for an exciting event next Tuesday, May 28, 2013. Come bring your ideas and challenges that keep you … Continue reading →

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Getting A Foot In The Door: Using Yelp To Build Business

Dear Olga: Even though we’re an established physical therapy office, in our seventh year, we always need to generate new business in order to keep our calendar full.  Physical therapy isn’t a seasonal thing or an economic thing; it’s a … Continue reading →

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Yelp Help: Advice for Would-Be Advertisers

Dear Olga: I own a small neighborhood restaurant with 4- to 5-star reviews on Yelp.  Yelp keeps trying to get me to advertise with them.  Is there a good reason for me to spend ad dollars there, even though I … Continue reading →

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Sorting Through The Suggestion Box: The 3 Right Responses

Online reviews are really no different from slips in a suggestion box. If you had a box in your lobby, naturally, you’d want to read everything in there. Then, you would choose how you wanted to respond to your customers’ comments, ideas, … Continue reading →

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Up For Review: Making The Most Of Online Reviews About Your Business

There’s no doubt about it: online reviews are scary. Now that everyone in the world can be a published critic, you have to be prepared for the fact that (regardless of what kind of business you operate) you’re probably going … Continue reading →

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5 Ways To Siri (ously) Boost Business Productivity With The iPhone

As an incredibly busy business owner and working mom, I was one of the four-million early adopters anxious to learn how to use the new iPhone 4S to my advantage–as quickly and efficiently as possible. Like other Apple junkies, I eagerly watched the Siri … Continue reading →

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The Essential “Ratchet Up Your Reviews” TO DO List

Kind of like the old adage about pizza, online reviews are good…even when they’re bad. So, stop worrying about what people might say and start thinking of them as free advertising. Review sites give potential customers a wealth of information … Continue reading →

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Hitting Back: A Restaurant And A Retailer Tackle Yelps Head On

A while back, I read an interesting article in Inc. magazine about a San Francisco restaurant, Pizzeria Delfina, that was responding to their negative Yelp reviews in a particularly creative way. In the article, co-owner Craig Stoll explained that his … Continue reading →

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Love Thy Critic

When someone writes a scathing review of your business, you’ll probably want to respond. But what’s the best way to fire back? Overall, you want to have an authentic voice, not come across as a lawyer, a robot, or a … Continue reading →

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Marketing Is About To Get A Whole Lot Harder…And Other Lessons From #SBW2011

Last week, I was invited to be part of a really cool event in Santa Monica, California. Hosted by Constant Contact, “Get Down To Business” was held in conjunction with national Small Business Week (which was tracked on Twitter at … Continue reading →

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