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Category Archives: Social Media
Business MMA: The Rowdy Roundtable
Hey Long Beach-area entrepreneurs and locals who naturally think outside the box! I’d like to invite you to join me IN PERSON for an exciting event next Tuesday, May 28, 2013. Come bring your ideas and challenges that keep you … Continue reading →
People Power: Part 2 Of The Melissa G. Wilson Interview
Last week, I brought you Part One of my interview with Networking Is Dead author Melissa G. Wilson. The writing, publishing, and social media leader has shifted gears recently into full-time mentorship, and now spends her time helping others achieve … Continue reading →
Posted in all, game changers, how to, Message, Off-line Marketing, q&a, Social Media
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Tagged free download, melissa g wilson, Networking How To, networking is dead, Networking Tips, networlding
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Networking Is Dead: An Interview With Melissa G. Wilson
“Don’t push into somebody’s life. Invite them in.” ~ Melissa G. Wilson I caught up with Melissa G. Wilson, author of fifteen books (five on bestseller lists), and CEO of Networlding—a publishing company that helps authors write, publish, and market … Continue reading →
Posted in all, game changers, how to, Message, Off-line Marketing, q&a, Social Media
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Tagged how to network, melissa g wilson, networking, networking is dead, networlding
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Getting A Foot In The Door: Using Yelp To Build Business
Dear Olga: Even though we’re an established physical therapy office, in our seventh year, we always need to generate new business in order to keep our calendar full. Physical therapy isn’t a seasonal thing or an economic thing; it’s a … Continue reading →
Posted in all, how to, Message, Off-line Marketing, q&a, Reviews, Social Media
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Tagged Ask Olga, LBPost, Long Beach Post, small business, Yelp
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Entrepreneurs, Marketers, And Crazy People Who Dance On Street Corners: The New Art of Business
This past Saturday, I was a keynote speaker for the Santa Barbara Business Expo, the inaugural event and brainchild of Sandy Goe. I met Sandy last September, when she approached me after I spoke at the California Women’s Conference. At … Continue reading →
Posted in all, game changers, Message, Off-line Marketing, Online Marketing, Social Media
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Face Facts: How To Allocate Your Money and Time To Facebook
Dear Olga: I get so distracted by social media that I feel like I’m not committing to other parts of my business. What percentage of my marketing budget (and my time) should I be allocating to Facebook… or should I … Continue reading →
Posted in all, Analytics/Measurement/Reporting, eCommerce, how to, Message, Online Marketing, q&a, Social Media, Website
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Tagged facebook marketing strategy, social media tips
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Are You Being Helped? How To Evaluate the Success of Your Content Marketing
Dear Olga: What’s the best way to evaluate the effectiveness of my content marketing efforts? ~ Erik D., B2B Technology Consultant, Seal Beach, CA First of all, let’s define “content marketing.” I suspect that you’re using one or more of … Continue reading →
Posted in all, Analytics/Measurement/Reporting, eCommerce, how to, Message, Online Marketing, q&a, Social Media, Website
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Feeling The Love With Live Tweeting
Last week, I went to see a rare West Coast Seth Godin presentation, brought to Costa Mesa by Linked OC and Bryan Elliott. The room was packed with hundreds of entrepreneurs and business owners (and those aspiring to get out … Continue reading →
Posted in all, Future, game changers, Message, Mobile Presence, Online Marketing, Social Media
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Yelp Help: Advice for Would-Be Advertisers
Dear Olga: I own a small neighborhood restaurant with 4- to 5-star reviews on Yelp. Yelp keeps trying to get me to advertise with them. Is there a good reason for me to spend ad dollars there, even though I … Continue reading →
Tricks of the Tweet: Five Ways To Make Your Tweets Terrific
Dear Olga: What are the best ways for me to use Twitter to my advantage, beyond just blasting out Tweets about my industry and area of expertise. ~ Julie L., Professional Organizer, Los Angeles, CA I have a few ideas … Continue reading →