Category Archives: videos

Why Value Isn’t Enough & Being Different Is Everything

In this short, entertaining video by Olga Mizrahi, you’ll learn the secret to using the Unique Value Proposition (UVP) as the basis for all of your business communications. Since this is ChunkOfChange’s very first VLOG, I’m giving away an awesome freebie … Continue reading →

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We’re Number One: How To Get Your Customers To Help You Figure Out Your Unique Value Proposition (UVP)

Have you figured out your Unique Value Proposition yet? As a reminder, a UVP communicates the unique contribution your company, products, and/or services are able provide to the market–in a way that is different from your competitors. In other words, “Why should someone … Continue reading →

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Up For Review: Making The Most Of Online Reviews About Your Business

There’s no doubt about it: online reviews are scary. Now that everyone in the world can be a published critic, you have to be prepared for the fact that (regardless of what kind of business you operate) you’re probably going … Continue reading →

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Measure By Measure: How To Measure The Success Of Your Website

When it comes to a website, beyond dollars and cents, how do you measure “success”? Well, first of all, what “success” means is unique to your specific type of website. Once that has been determined, then you need to identify … Continue reading →

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Allied Forces: Why Strategic Alliances Work

Strategic alliances are probably the most overlooked form of offline marketing and, yet, they’re one of the most powerful.  Here’s why… According to studies in the U.S. by Booz, Allen & Hamilton, in the past 25 years, the number of … Continue reading →

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Your Desired Action Here

When it comes to looking at conversions on your website, there are many desired actions in the process (i.e. find the widget, buy the widget, complete the checkout, etc.). Those steps are your testing (and optimization) opportunities. You may be … Continue reading →

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What’s Love Got To Do With It?

In this one-minute vlog, I’ll explain why you need to think of the message you’re sending to potential customers more like a personal ad. Why write a cheesy love letter? Well, the best brands in the world understand that you … Continue reading →

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Watch And Learn, My Friends

Once you’ve done all of the things you can to make your website easy to use, effective, and efficient, it’s time to watch and learn. (Unfortunately, unlike Green Cove Springs, we do not offer pre-lesson shooters.  Sorry.) A great way … Continue reading →

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A Nail Salon Nails It – A Case Study In Online Reviews

Kreme de la Kreme Nail Lounge is an upscale nail salon in Long Beach, California. It’s a “typical” small business in as much as it serves a local audience and relies on referrals and its reputation to thrive and grow. … Continue reading →

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