Category Archives: Website

Business MMA: The Rowdy Roundtable

Hey Long Beach-area entrepreneurs and locals who naturally think outside the box! I’d like to invite you to join me IN PERSON for an exciting event next Tuesday, May 28, 2013. Come bring your ideas and challenges that keep you … Continue reading →

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Face Facts: How To Allocate Your Money and Time To Facebook

Dear Olga: I get so distracted by social media that I feel like I’m not committing to other parts of my business.  What percentage of my marketing budget (and my time) should I be allocating to Facebook… or should I … Continue reading →

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Starting Strong: The 27 Most Important Marketing Strategies For A Web Startup

Dear Olga: What are the most important marketing strategies for a web startup? ~ Nora M., Social Media Startup, Calabasas, CA First of all, every startup needs to keep in mind that there are still offline marketing strategies that work.  … Continue reading →

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Are You Being Helped? How To Evaluate the Success of Your Content Marketing

Dear Olga: What’s the best way to evaluate the effectiveness of my content marketing efforts? ~ Erik D., B2B Technology Consultant, Seal Beach, CA First of all, let’s define “content marketing.” I suspect that you’re using one or more of … Continue reading →

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Yelp Help: Advice for Would-Be Advertisers

Dear Olga: I own a small neighborhood restaurant with 4- to 5-star reviews on Yelp.  Yelp keeps trying to get me to advertise with them.  Is there a good reason for me to spend ad dollars there, even though I … Continue reading →

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Homepage Homeruns: The 5 Things Startups Need To Know

Dear Olga: In order to be a successful startup, what should I be sure to have on my homepage? ~ Randy M., New E-Tailer, Riverside, CA Well, it’s all about simplicity, focus and a clear call to action.  You must … Continue reading →

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Why Value Isn’t Enough & Being Different Is Everything

In this short, entertaining video by Olga Mizrahi, you’ll learn the secret to using the Unique Value Proposition (UVP) as the basis for all of your business communications. Since this is ChunkOfChange’s very first VLOG, I’m giving away an awesome freebie … Continue reading →

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As Simple As AB: How And Why You Should Set up an A/B Split Test

If you’ve read my previous posts on analytics, you’re already measuring your data and getting ready to set up a test. You know what assumptions you want to test and are ready to jump into the world of testing. Or, if you just want … Continue reading →

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Thanking The Little People

A couple of weeks ago, I recounted a conversation with author/entrepreneur Anthony Flynn about what works when it comes to customization.  Last week was all about what doesn’t work.  This week, I wanted to delve into just how Anthony’s company, … Continue reading →

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The Un-Making Of A Maker: What Doesn’t Work In Mass Customization

Last week, I introduced Anthony Flynn, Owner of YouBar, a company that makes customized nutrition bars, and started a conversation about customization. Anthony and his sister, Emily Flynn Vencat, coauthored a new book, Custom Nation: Why Customization Is the Future of Business … Continue reading →

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