I did quite a bit of research for a recent post of mine about Facebook Page Snafus. As I was searching company profiles, I realized that there are still a lot of personal pages parading as professional pages.
To me, it seems obvious that there’s a need to separate the two. Judging from the number of mixed pages I came across, though, maybe it’s not so obvious.
There’s always been a need for branding—and now so more than ever. It hasn’t really been necessary until recently, however, to separate one’s personal brand from a professional one.