Tag Archives: entrepreneurs

Why Value Isn’t Enough & Being Different Is Everything

In this short, entertaining video by Olga Mizrahi, you’ll learn the secret to using the Unique Value Proposition (UVP) as the basis for all of your business communications. Since this is ChunkOfChange’s very first VLOG, I’m giving away an awesome freebie … Continue reading →

Posted in all, best of, eCommerce, Future, game changers, how to, Message, Online Marketing, podcast, videos, Website | Tagged , , , , , , , | 13 Comments

Get Really Friendly: The Dos and Don’ts of a Search Engine Friendly Site, Easy SEO Tips

Building a “search-engine-friendly” site is really the same as building a user-friendly site that has benefits with Google. Simply said: you need interesting, relevant content that is easy to read in a natural way (as opposed to being stuffed full of … Continue reading →

Posted in all, Analytics/Measurement/Reporting, how to, Message, Online Marketing, Website | Tagged , , , , , , , , , , | 1 Comment

Your Desired Action Here

When it comes to looking at conversions on your website, there are many desired actions in the process (i.e. find the widget, buy the widget, complete the checkout, etc.). Those steps are your testing (and optimization) opportunities. You may be … Continue reading →

Posted in all, Analytics/Measurement/Reporting, eCommerce, Future, game changers, Online Marketing, videos, Website | Tagged , , , , , , , , , , , , | Leave a comment

What’s Love Got To Do With It?

In this one-minute vlog, I’ll explain why you need to think of the message you’re sending to potential customers more like a personal ad. Why write a cheesy love letter? Well, the best brands in the world understand that you … Continue reading →

Posted in all, how to, Message, videos | Tagged , , , , , , , , | Leave a comment

Steve Jobs Was A Failure…And I Love Him For It

Success is typically viewed as the result of continuously doing things right. The truth is, though, that most success is actually the result of doing things wrong. In fact, true success requires failure. The Wright Brothers could barely get a … Continue reading →

Posted in all, best of, Future, game changers | Tagged , , , , , , , , , , , , | 1 Comment