Tag Archives: olga mizrahi

Embrace The F Word

Seth Godin’s musings are a bit like junk food to me. I take them in quickly, enjoying the tasty morsels. Because he understands new readers are coming in all the time, at times it’s too much of a salty good … Continue reading →

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Why Value Isn’t Enough & Being Different Is Everything

In this short, entertaining video by Olga Mizrahi, you’ll learn the secret to using the Unique Value Proposition (UVP) as the basis for all of your business communications. Since this is ChunkOfChange’s very first VLOG, I’m giving away an awesome freebie … Continue reading →

Posted in all, best of, eCommerce, Future, game changers, how to, Message, Online Marketing, podcast, videos, Website | Tagged , , , , , , , | 13 Comments

Make It Brief: Siri’s Best Shortcuts

Yes, I’m still talking about Siri.  If you think she’s not relevant to you, non-iPhone users, think again. Siri is being rolled out in the next gen iPad and all sorts of other technology, including 9 new cars.  According to Wired.com, … Continue reading →

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Let Me Pencil You In: Getting Siri On Your Calendar

As I mentioned last week, Siri isn’t just a clever comedian, but is actually a really useful tool…if, that is, you know how to full take advantage of what she has to offer. What? You don’t have an iPhone? Well, … Continue reading →

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Siri: A Mean List-Makin’ Lady, and a Hellova Personal Assistant

We all know that she can be fun, but is Siri actually useful as a personal assistant for business? Well, she can be…if you know how to take full advantage of what she has to offer (or, what “he” has … Continue reading →

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Your Desired Action Here

When it comes to looking at conversions on your website, there are many desired actions in the process (i.e. find the widget, buy the widget, complete the checkout, etc.). Those steps are your testing (and optimization) opportunities. You may be … Continue reading →

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What’s Love Got To Do With It?

In this one-minute vlog, I’ll explain why you need to think of the message you’re sending to potential customers more like a personal ad. Why write a cheesy love letter? Well, the best brands in the world understand that you … Continue reading →

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5 Ways To Siri (ously) Boost Business Productivity With The iPhone

As an incredibly busy business owner and working mom, I was one of the four-million early adopters anxious to learn how to use the new iPhone 4S to my advantage–as quickly and efficiently as possible. Like other Apple junkies, I eagerly watched the Siri … Continue reading →

Posted in all, best of, Future, game changers, how to, Mobile Presence, Reviews, siri for business | Tagged , , , , , , , , , | 7 Comments