Tag Archives: unique value proposition definition

Why Value Isn’t Enough & Being Different Is Everything

In this short, entertaining video by Olga Mizrahi, you’ll learn the secret to using the Unique Value Proposition (UVP) as the basis for all of your business communications. Since this is ChunkOfChange’s very first VLOG, I’m giving away an awesome freebie … Continue reading

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We’re Number One: How To Get Your Customers To Help You Figure Out Your Unique Value Proposition (UVP)

Have you figured out your Unique Value Proposition yet? As a reminder, a UVP communicates the unique contribution your company, products, and/or services are able provide to the market–in a way that is different from your competitors. In other words, “Why should someone … Continue reading

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What’s Love Got To Do With It?

In this one-minute vlog, I’ll explain why you need to think of the message you’re sending to potential customers more like a personal ad. Why write a cheesy love letter? Well, the best brands in the world understand that you … Continue reading

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