Tag Archives: value for business

Why Value Isn’t Enough & Being Different Is Everything

In this short, entertaining video by Olga Mizrahi, you’ll learn the secret to using the Unique Value Proposition (UVP) as the basis for all of your business communications. Since this is ChunkOfChange’s very first VLOG, I’m giving away an awesome freebie … Continue reading →

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Get Really Friendly: The Dos and Don’ts of a Search Engine Friendly Site, Easy SEO Tips

Building a “search-engine-friendly” site is really the same as building a user-friendly site that has benefits with Google. Simply said: you need interesting, relevant content that is easy to read in a natural way (as opposed to being stuffed full of … Continue reading →

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Your Desired Action Here

When it comes to looking at conversions on your website, there are many desired actions in the process (i.e. find the widget, buy the widget, complete the checkout, etc.). Those steps are your testing (and optimization) opportunities. You may be … Continue reading →

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What’s Love Got To Do With It?

In this one-minute vlog, I’ll explain why you need to think of the message you’re sending to potential customers more like a personal ad. Why write a cheesy love letter? Well, the best brands in the world understand that you … Continue reading →

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