Dear Olga: Even though we’re an established physical therapy office, in our seventh year, we always need to generate new business in order to keep our calendar full.  Physical therapy isn’t a seasonal thing or an economic thing; it’s a year-round business. We recently hired a new physical therapist—as well as a massage therapist—and we’re prepared to take on more patients.

We really haven’t used social media as much to our advantage as we’d like to. We don’t do any advertising, and so, we get most of our patients through word-of-mouth. We also do area events (like a 5K run we’re sponsoring) and support local groups (including Tribe, a triathlon club). At this point, we want to be even more involved with student athletes and Crossfit clients.

All that said, what are the best no-cost ways for us to increase foot traffic and awareness? ~ Julie & Ismael F., Body Solutions Fitness and Therapy, Long Beach, CA

Assuming you already have the basics covered (e.g. strategic partnerships with doctors’ offices, membership in local chambers and clubs, etc.), the best thing to do is…