Yearly Archives: 2011

The Fab 4: End-Of-Year Takeaways & Tips

As each year comes to a close, I usually pause and reflect on what I’ve seen, heard, and experienced over the past 12 months. None of the things I’ve learned are particularly “new” per se but, in 2011, they definitely got put into action! A big part of that, of course, has been Chunk Of […]

Everyone is Just Too Busy

Shout It From The Mountaintops

In the golden days of advertising, when you wanted to broadcast your company’s message to the world, you simply stuck to the essential “Four P’s”: product, place, price, and promotion. In the ensuing decades, as the marketplace changed, that concept evolved—the four P’s became the four C’s, and so on. Unfortunately, all of the acronyms in the […]

Awesome typo of team spirit

How To Turn Team Spite Into Team Spirit

As soon as you know what makes your business unique, everyone who works for your company should eat, sleep and, breathe this difference, too. Your company’s “story” is told by all of the various pieces of your business but, most importantly, by the people that make up your public “face.” If you have a clear […]

Throw Away Your Mission Statement

There are countless resources out there that will assist you in writing a mission statement. This is not one of them. A mission statement can be a valuable tool within an organization…I suppose.  But, as anyone who has ever had to sit in a board room and create one can tell you, it’s mostly just […]

Watch And Learn, My Friends

Once you’ve done all of the things you can to make your website easy to use, effective, and efficient, it’s time to watch and learn. (Unfortunately, unlike Green Cove Springs, we do not offer pre-lesson shooters.  Sorry.) A great way to test your site’s usability is to simply sit behind someone who’s never been to […]

5 Ways To Siri (ously) Boost Business Productivity With The iPhone

As an incredibly busy business owner and working mom, I was one of the four-million early adopters anxious to learn how to use the new iPhone 4S to my advantage–as quickly and efficiently as possible. Like other Apple junkies, I eagerly watched the Siri trailer and listened intently to all of the amazing things that the “virtual assistant” was designed to do. […]

apples failure newton

Steve Jobs Was A Failure…And I Love Him For It

Success is typically viewed as the result of continuously doing things right. The truth is, though, that most success is actually the result of doing things wrong. In fact, true success requires failure. The Wright Brothers could barely get a five-foot box kite off the ground, Henry Ford lost his first automobile company, and Disney’s […]

X Marks The Spot

A huge part of improving your website’s usability is making it simple for users to access the content they’re looking for right away. By doing this, you’re saying to someone, “Hey, your time is really valuable, so I’m going to make it easy for you to get what you need on my website quickly.” I’m […]

Don’t Be Afraid To Be Bossy

You know you can’t be all things to all people and you can’t have one big button that users can push to get their desired result. Even so, you have to know what you want your visitors to do, and how to give it to them—efficiently, effectively, and easily. It’s important to be a little […]