Why Value Isn’t Enough & Being Different Is Everything

In this short, entertaining video by Olga Mizrahi, you’ll learn the secret to using the Unique Value Proposition (UVP) as the basis for all of your business communications.

Since this is ChunkOfChange’s very first VLOG, I’m giving away an awesome freebie to celebrate, which is…

…Me!  I will review your UVP, for FREE! (See below for full details.)

What is your UVP, exactly? Well, a Value Proposition is an inherent promise of benefit that a company gives its customers, employees, or business partners. That value is usually measured in terms of “benefit minus cost”–which holds true for any product or service in the marketplace. Of course, a large part of determining value is comparing the alternatives.

A Unique Value Proposition communicates the unique contribution your company, products, and/or services are able provide to the market–in a way that is different from your competitors. Therefore, it’s paramount to communicate the *unique* part of the UVP, answering the “Why should someone choose you in particular?” and “What makes you different?” questions.

To celebrate ChunkOfChange’s first VLOG, I’m “giving myself away” for the next two weeks!  I’ll help you determine what specific things may make up your UVP–free of charge.

Just leave your URL in the comments box below and I’ll take a look at your website in order to let you know what jumps out at me. Feel free to also leave any specific questions that you may have.  First come, first served!

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