I’ll admit it. I’m a UVP junkie. It’s in my blood. And I’m dealing that smack out every day to my clients.
Why? Well, as far as I’m concerned, without a clearly defined Unique Value Proposition, you’ve got diddly squat when it comes to standing out in a sea of competition.
What is UVP, exactly? Well…
a Value Proposition is the inherent promise of benefit that a company has to offer. That value is usually measured in terms of "benefit minus cost"–which holds true for any product or service in the marketplace. (Of course, a large part of determining value is comparing the alternatives.)
A Unique Value Proposition communicates the unique contribution that your company, products, and/or services are able provide to the market–in a way that is different from your competitors.
You must communicate the *unique* part of your UVP, answering the "Why should someone choose you in particular?" and "What makes you different?" questions.
To learn even more about UVP–and the "-ers" versus the "-ests"–check out this short video that I made.
So, I’m curious… What is YOUR UVP? Tell the world what your "-est" is by leaving a comment below. (I double-dog dare ya.)