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Gimme Somma That Sweet UVP, Man

whats_your_story, unique value proposition definitionI’ll admit it.  I’m a UVP junkie.  It’s in my blood.  And I’m dealing that smack out every day to my clients.

Why?  Well, as far as I’m concerned, without a clearly defined Unique Value Proposition, you’ve got diddly squat when it comes to standing out in a sea of competition.

What is UVP, exactly?  Well…


Value Proposition is the inherent promise of benefit that a company has to offer.  That value is usually measured in terms of "benefit minus cost"–which holds true for any product or service in the marketplace.  (Of course, a large part of determining value is comparing the alternatives.)

Unique Value Proposition communicates the unique contribution that your company, products, and/or services are able provide to the market–in a way that is different from your competitors.

You must communicate the *unique* part of your UVP, answering the "Why should someone choose you in particular?" and "What makes you different?" questions.

To learn even more about UVP–and the "-ers" versus the "-ests"–check out this short video that I made.

So, I’m curious… What is YOUR UVP?  Tell the world what your "-est" is by leaving a comment below.  (I double-dog dare ya.)

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