What’s the real deal with Daily Deals? Free advertising, new customers, and up-front money in my pocket? Sign me up! Well, not so fast…
There’s a distinct difference between what you “spend” versus what a campaign “costs”—as seen in the Chunk Of Change post on this topic.
See the costs for yourself, with the awesome Daily Deal Calculator below (with special thanks to Rags Srinivasan.)
If you’re not sure where to start, click on “Populate/Update” button on the right hand side. Then, plug in your numbers. If you’re not sure what to plug in, click the question mark for a more detailed description.