Have you figured out your Unique Value Proposition yet?
As a reminder, a UVP communicates the unique contribution your company, products, and/or services are able provide to the market–in a way that is different from your competitors. In other words, “Why should someone choose you in particular?” and “What makes you stand out from the pack?”
If you’re having a hard time determining your UVP, try…
…asking someone else. No, really. Your customers probably have a better idea about what your “-est” is than you do (e.g. the fastest, the friendliest, the cheapest, etc.).
You can find out more about the “-ests” here.
Don’t feel bad if you’re having a hard time nailing down your UVP. Instead, get your team to ask your best customers for testimonials.
I don’t necessarily mean that you need to ask them to write one up for you. Instead, next time someone on your team is talking to a client, who says that they’re thankful to your company for something (or remarks about something that sets your company apart), instruct your team to say “thank you” and ask “can I quote you on that”? In other words, take advantage of these testimonial opportunities when they arise.
The other way to request a testimonial is through LinkedIn. If someone has given you a compliment, ask them to say the same thing about you on LinkedIn. (Remember: regardless of where it’s coming from, a “testimonial” doesn’t have to be long winded. It can be as simple as three words or a single sentence.)
What your customers say about you should start to uncover a theme…and that theme will help you uncover your “-est.”