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What’s Love Got To Do With It? Making An Emotional Connection

love-letter-sealIn this one-minute vlog, I’ll explain why you need to think of the message you’re sending to potential customers more like a personal ad.

Why write a cheesy love letter? Well, the best brands in the world understand that you have to make an emotional connection to really win a customer over and, eventually…

…turn that buyer into a brand ambassador.

It’s really about having a clear understanding of what your Unique Value Proposition (UVP) is.  You need to identify the way(s) in which you’re markedly different from your competitors.

So tell me, what unique factor made your current customers fall in love with you?

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