I recently appeared on the radio station KBeach 88.1 FM, operated by California State University Long Beach. I was proud to be a guest on the show BRAINS ARE SEXY Radio, which is "about real people with real success to inspire YOU to achive your goals."
I had a terrific discussion with host Anita Herrera Hamilton and her team about UVP (Unique Value Proposition) and the importance of "-est"s (i.e. being the "best" at something) in standing out as a candidate for a competitive workplace.
Take a listen, starting 8:00 minutes in, and learn how to market yourself as a potential employee by succinctly answering the question, "Why choose you?"
If you like what you hear, there’s more where that came from. Listen in LIVE on Wednesdays at 10:00 a.m. at KBeach.org, 88.1FM, KKJZ FM HD-3.