Remember the days of selling your stuff via a classified ad? You only needed one asset: the copy (text) on the ad giving information on the car for sale. Then came a newspaper like publication dedicated to selling cars: the Auto Trader. So at least two assets were required: the copy and a fuzzy b&w picture that you sent in, or scheduling a photographer from the publication to take a snap. Now, at bare minimum…
…several assets, posted to several websites, from craigslist to ebay, to KBB to AutoTrader.com, are required. First, upload the spot-on copy about your baby, but most importantly, the more pictures of your car the better. Those pictures possibly need some editing time in a photo program, too. Some folks go for extra credit and may have a link to their private website with more details.
But the power of video, now that’s a game changer.
You know humor and quirk always get me, so of course this "buy my volvo" video had me smiling.
And then immediately realizing the asset bar has just been raised again: scripting, video, editing, voice-over, special effects, musical score, go pro….need I go on?